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Writing Content for Success

Fri, 21 Mar 2008 14:08:46 EDT

I've done research for years on the importance of writing website content in terms of what your products can do for your customers, not what you can do for them. While I knew the importance deep down, I hadn't taken that advice until last night when I rewrote the Web Depiction services page.

I'd like to let you in on a little secret: writing your content in terms of your customers' success will bring your customers knocking.

After my rewriting escapade last night, I didn't think much of it until I posted a few ads this morning. For the first time in months, after spending hours posting ads and hundreds of dollars advertising, I actually received phone calls and emails in response to my hard work.

The problem: The website was centered around Web Depiction, as one would expect it would be. That was the very thing that was holding us back! People expect companies to be self-centered, so when a company steps out of the box and actually focusses on the customer, it's intriguing.

The solution: I wrote the website so that it was focussed on what a customer would want to get out of the deal besides a good-looking website. This way, the website not only serves as a marketing tool for website design, it constantly reminds the visitors of the rewards they would get for hiring us.

It's worth a try. Look at who your website reaches and what they really want from your service or product. Then start writing!

Website Statistics REVISED

Fri, 21 Mar 2008 13:55:55 EDT

I must admit that after using the three Website Statistic tools (Google Analytics, Crazy Egg, and Clicky) that were reviewed in my last post, I've completely changed my mind about all of them.

Google Analytics has become boring because of it's interface, even though it still gives incomparable information on a website's visitors. It's biggest setbacks are it's interface and the fact that it cannot display data until the day after it's taken in, so I'm left waiting until tomorrow to see how my ad campaign performed today.

Clicky has really proved its weight in gold the past couple weeks. While posting ads on Craigslist, I am able to track how effective they are using Clicky. Not only that, but I can see what page each user went to and how long they stayed. It's real-time statistics and easy interface have earned it a spot in my bookmarks bar.

Crazyegg is my new favorite tool. I use it every day, sometimes two or three times a day, to track real-time visitors to my site. It's Heatmap tool is still unparalleled, and Crazyegg provides it's statistics in real-time. I really love it because shows me EXACTLY where my visitors click on a linked image and how many times they click each link.

Website Statistics Reviewed

Mon, 03 Mar 2008 17:09:34 EST

After the launch of our new website, the staff here at Web Depiction has been looking over a few different analytic tools. We tried out three different services, and you can find our opinions on them below.

Google Analytics: We've used this tool for quite a while, and overall we are impressed. Google lets us see what our visitors are most interested in, how long they stay on each page, where they live, how they came onto the site, and more. It's packed full of features, but the interface could use a little simplification, and the learning curve is a little steep. We give it 4.5/5 stars.

Clicky: Clicky provides relatively fewer statistics than Google, but the information it does provide is extremely easy to read and understand. With Clicky we are able to see incoming links, details on our visitors, what inside links visitors have clicked on, and a few other details. It's simple interface and common-sense details earn it 4/5 stars.

Crazyegg: While Crazyegg charges for websites greater than 5 pages, their free version provides a substantial amount of information. Their user interface is very nice, but it covers up some of the great features that Crazyegg offers. Those offerings aren't different in nature from similar analytics tools, but they provide the data in a unique visual format instead of numbers. Some of their unique features include their "heatmap" and "confetti" methods for viewing visitor clicks. We give it a 4/5.

Overall, we haven't been swayed enough to leave Google for another analytics tool, but we have added Clicky and Crazyegg to our list of worthwhile statistics.

Web Depiction offers RSS Feed!

Sat, 01 Mar 2008 13:58:35 EST

Hey guys and gals,

First of all, thanks for subscribing! We are extremely excited at the opportunities that are opening for us as a company. We are planning on including our latest company news here, including giveaways, completed projects, help-wanted ads, and more. We'll also keep you posted on good websites and/or ideas we find in our journeys around the world wide web.

In latest news we have released a new version of our website. We decided it was time to listen to our own advice, so we worked on some marketing strategies and decided on a permanent company image. The new version includes a new look (obviously), a simplified version of our portfolio, and this lovely RSS feed. Let us know your thoughts!!!

Stay tuned for more.